Digital Communication Agency

SOYAGENCY

Strategy, content & influence
for brands with something to say.

Master’s in 360° communications. Running my own practice for the past four years. I work with fashion houses, beauty institutes, art galleries and premium brands — in Paris and New York.

Paris · New York

See my clients →
Rachel Safir
Expertise

What we do best

01

Content & Social Media Strategy

Instagram, TikTok, LinkedIn — feed art direction, editorial calendars, shoots and day-to-day account management.

02

Paid Ads & Performance

Building and running Instagram ad campaigns with full ROI tracking. Up to $18,000 in additional revenue generated per month.

03

Press Relations & Press Kits

Press releases and press kits in French, English and Spanish. Relationships with journalists and media across beauty, fashion and luxury.

04

Influencer Collabs & Events

Sourcing, briefing and managing influencer collaborations in Paris and New York. Event production and digital activations.

05

Website Creation

Designing and launching websites — from art direction to deployment, with close attention to aesthetics and user experience.

06

AI & Advanced Creative Tools

Midjourney, KreaAI, KlingAI, Gemini, ChatGPT, Claude — to sharpen visual creation, content production and creative workflows.

Selected work

A few clients

— 01

Koché

Fashion · Paris

Christelle Kocher — Parisian couture/streetwear house, and Artistic Director of Maison Lemarié at Chanel. Full digital management, AS Monaco x Koché shoots, press kits.

InstagramContentShootsPress
— 02

Clinique des Champs-Élysées NYC

Beauty · New York

Full digital management: content creation, stories, shoots, model coordination. Instagram Ads management — 12x to 18x ROI on budget invested.

Instagram ADSContentLeads
— 03

Un Jour Un Regard

Beauty Institute · Paris · Madrid · NYC

Founded by Sabrina Eléonore, known for her signature technique centered on the eyes. Press, press kits, social media, influencer collaborations and shoots in Paris and New York.

PressInfluencersSocial Media
— 04

Maison Géri

Fine Jewelry · Paris

House founded by Géraldine Samuel — one-of-a-kind pieces, private appointments worldwide. Precious jewelry designed to tell a story: each client’s own.

Digital strategyContentLuxury
— 05

Oleastra

Premium Food · Monaco

Premium Tunisian olive oil based in Monaco, awarded best olive oil in Los Angeles. Website, feed art direction, restaurant & chef collaborations.

WebsiteArt directionChef collabs
— 06

Elity Art

Art Gallery · New York — 57th Street

Gallery founded by Tiffany & Elvira inside a hair salon on 57th Street. Press, social media, content and production of monthly exhibitions and events.

PressEventsSocial Media
— 07

Avocation — Alice Maudret

Consulting · Professional development

Structuring overall communications, ad campaigns, LinkedIn content and podcast production to strengthen positioning and grow visibility.

LinkedInADSPodcastsStrategy
Key figures

Real, measurable results

4 years Experience in
digital communications
x15 Average ROI
on ad campaigns
+270k Views generated
from a single campaign
3 Languages
FR · EN · ES
About

Who I am

I’m Rachel, 25, based between Paris and New York. I hold a master’s in 360° communications and started my own practice four years ago.

My work is digital: I shape strategy, create content, run campaigns, handle press relations, coordinate influencers and produce events. Everything that can give a business a real lift.

I also design and build websites, and work across a wide range of AI tools (Midjourney, KreaAI, KlingAI, Gemini, ChatGPT, Claude) — which lets me move faster, further and better.

PassionClassic literature
WorldFilm & Art
PracticeDrawing & History
Rachel Safir

“Everything that feeds my creativity, day after day.”

Contact

Let’s work
together

A project, a collaboration, a question?
I reply quickly.